Design leader with 12+ years making complex systems feel simple. I shape strategy, do the hands-on work, and build the frameworks and standards that help organizations ship better, faster.
Helping organizations design AI-powered experiences people trust — especially in regulated environments where the margin for error is small.
Building the frameworks, standards, and cross-functional alignment that let teams ship AI experiences responsibly and at scale.
Taking ambiguous problem spaces and turning them into shipped products — from research and strategy through prototyping and launch.
Scaling design teams from zero and developing designers at every level through honest mentorship and collaborative environments.
Created the AI Design Studio, UX governance program, and cross-functional alignment model for responsible generative AI experiences in regulated finance.
Led strategy and design for an AI-powered prospecting tool from concept pitch to Dreamforce announcement in under a year.
Led the research and strategy that identified a whitespace opportunity, informed an acquisition, and shipped a new product that grew to 94 enterprise customers.
Organized a cross-cloud collaboration that built Salesforce's first GenAI experience framework and influenced the creation of Einstein Copilot.
Joined as sole designer at Series B, solved a core trust problem, built the design function, and laid foundations for a $4.5B category leader.
Led user research that reframed a low-engagement provider directory into a smart referral tool — uncovering how physicians actually make referral decisions.
I'm a strategist and design leader with a passion for asking the right questions — the ones that uncover what users actually need, not just what stakeholders assume. I care deeply about human-centered design, building trustworthy experiences, and making sure the customer's perspective is at the center of every product decision.
I bring fluency between hands-on design and strategic leadership. I'm at my best when standing up something new — whether that's embedding with a team to ship a product, or helping an organization build the design strategy and infrastructure to do it themselves.
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