Staff product designer with 15 years building consumer and enterprise products where craft, curiosity, and quality compound into outcomes. I shape strategy, do hands-on design, and build the systems that help teams ship better, faster.
Helping organizations design AI-powered experiences people trust — especially in regulated environments where the margin for error is small.
Building the frameworks, standards, and cross-functional alignment that let teams ship AI experiences responsibly and at scale.
Taking ambiguous problem spaces and turning them into shipped products — from research and strategy through prototyping and launch.
Scaling design teams from zero and developing designers at every level through honest mentorship and collaborative environments.
Led strategy and design for an AI-powered prospecting tool from concept pitch to Dreamforce announcement in under a year.
Joined as sole designer at Series B, solved a core trust problem, built the design function, and laid foundations for a $4.5B category leader.
Led the research and strategy that identified a whitespace opportunity, informed an acquisition, and shipped a new product that grew to 94 enterprise customers.
Organized a cross-cloud collaboration that built Salesforce's first GenAI experience framework and influenced the creation of Einstein Copilot.
Created the AI Design Studio, UX governance program, and cross-functional alignment model for responsible generative AI experiences in regulated finance.
Led user research that reframed a low-engagement provider directory into a smart referral tool — uncovering how physicians actually make referral decisions.
I've spent 15 years on products where the design bar actually matters — where craft decisions compound into trust, and trust compounds into what the company becomes. I've built design functions from scratch, shipped platforms that connect thousands of people, and figured out how AI should show up in products real people depend on.
I'm at my best on hard problems: the ones where the user journey is emotionally complex, the system underneath is genuinely complicated, and the only path forward is doing the unglamorous work that makes it feel effortless. I shape strategy, do the hands-on design, and build the frameworks that help teams ship better, faster.
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