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Capital One GenAI Strategy & governance

Establishing trustworthy AI design at a Fortune 100 bank

I established the design standards and governance frameworks for generative AI experiences at a Fortune 100 financial services company — creating guidelines for trustworthy AI, an AI Design Studio, and cross-functional alignment across Legal, Model Risk, UX, and Content stakeholders.

Sr. Manager, GenAI Experiences
Capital One
2025
Confidential

This work is confidential. Below is a summary of scope and impact.

The challenge

When generative AI started moving from research to product, Capital One faced a challenge that most large companies share: dozens of teams moving fast in different directions, each making independent decisions about how AI should look, feel, and behave — without shared principles, review processes, or quality bars.

In a regulated financial environment, that's not just a design consistency problem. It's a risk problem. Customers interacting with AI features need to understand what they're being told, who they're talking to, and what happens when the model is uncertain. Those aren't nice-to-haves — in fintech, they're table stakes for trust.

My scope was to define what "trustworthy AI" actually means as a design practice, build the infrastructure to make it repeatable, and get Legal, Model Risk, UX, and Content aligned on shared standards they'd actually use — without slowing the organization down.

What I built

01

AI design guidelines

Built and launched guidelines adopted by product and content teams, establishing a quality baseline for AI-powered experiences.

02

AI Design Studio

Founded an AI Design Studio to enable designers across the organization to ship quality GenAI features faster.

03

Governance frameworks

Secured buy-in on governance frameworks that balance regulatory compliance with design velocity across multiple lines of business.

04

Cross-functional alignment

Created shared standards for Trustworthy AI experiences by aligning Legal, Model Risk, UX, and Content stakeholders in a highly regulated financial environment.

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