Hi, I’m Paula

I lead teams to deliver exceptional UX by transforming pain points into impactful solutions

I believe in empowering teams to create user-centered designs that drive results. I’ve driven innovation in cutting-edge fields such as Generative AI, Health Tech, and B2B.

See My Work

Experience Designing for Gen AI, Health Tech, and B2B

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How I Can Help

I understand business goals to create a UX roadmap that solves real-world challenges.
From MVPs to Northstars, I use customer insights, data, internal expertise, and secondary research to envision and prioritize impactful UX.
From Healthcare to Sales, I create human-centered UX that sweats the details but doesn’t lose sight of the big picture.
I’m a curious-minded UX generalist who’s dabbled in everything. I believe in rapid prototyping to test out concepts early and often.
Sometimes the most impactful user experiences happen outside a web page or app. I look at end-to-end experiences to create a holistic framework for user engagement.
Innovation is our industry’s favorite buzz word. I believe the best ideas come from relaxed collaboration, in a space where there’s no right or wrong answers. I love facilitating such collaborations — bringing out the best in each participants unique contribution.
I have lots of big sister energy. I love mentoring designers, encouraging and developing talent, bringing out the best in each individual for top notch team work, and helping people thrive at work.